Storytelling for Designers Toolkit 

Learn how to effectively craft narratives using the power of storytelling in your design practice. Whether you’re a beginner or an experienced designer, this toolkit provides a range of resources to enhance your storytelling skills.

Purchase includes access to 45 page guide with worksheets, helpful prompts for crafting design narratives, plus a 45 page slide deck (Figma, Google Slides).

What's inside?

Practical framework outlining the key elements and steps involved in effective storytelling. This serves as a roadmap to guide you through the process of crafting compelling narratives.

Prompts to help you explore different angles, think critically, and unlock new creative possibilities to craft a compelling narrative and communicate your ideas.

Interactive worksheets to apply the concepts and principles discussed in the framework. Each worksheet comes with a brief guide and an example.

Curated list of additional resources on storytelling for designers including books, articles, and online materials. Useful for those looking to dive deeper.

A 40 page slide deck with visual inspiration, complete with examples to bring your design story to life — built in Google Slides and Figma. Simply make a copy, and replace the content for your presentation.

Nail leadership reviews

Storytelling can be used to present the product vision, communicate strategic decisions, and motivate the leadership team to support and invest in the product.

Build portfolio case studies

Storytelling techniques can be used to make case studies in a product design portfolio more compelling and engaging.

Gain stakeholder alignment

Storytelling is effective for engaging stakeholders, whether they are internal teams, external partners, or investors.

Purchase includes access to 45 page guide with worksheets, helpful prompts for crafting design narratives, plus a 45 page slide deck (Figma, Google Slides).

What you'll learn?

Not just theory, but practical techniques with examples to inspire you

Storytelling framework

Problem framing

Root cause analysis

Key story elements

Audience analysis

Insight analysis

Example scenarios

Solution statements

Data presentation

As a result, you'll be able to

• Become an effective communicator
  

  Improve your ability to communicate complex ideas and concepts in a clear and engaging way.
  

• Elevate your design career
  

  Stand out from other designers by using storytelling to create products that truly connect with users.
  

• Influence change and drive action
  

  Leverage storytelling to inspire new ideas, gain alignment with team members and inspire action.

Hi there, I'm Abdus Salam

I'm a Sr. Product Designer with 10+ years of experience designing digital products across various industries including healthcare, media, nonprofits, and fintech—at companies such as Meta, ViacomCBS and more, currently based in San Francisco, CA.

In my design practice, I've seen Product Designers struggle with effectively incorporating storytelling in their design process. They often lack the tools, techniques, and frameworks to craft narratives that truly capture the essence of their work and resonate with people on an emotional level. That's why I decided to create this storytelling toolkit. This is the culmination of years of experimentation, collaboration with fellow designers, and insights from industry experts. It's packed with practical frameworks, templates, prompts, case studies, and insights to guide designers through the storytelling process. Now, I'm excited to share this with you, so you can elevate your design career and create impactful stories that drive change and influence others.

With this toolkit, I hope to inspire a new generation of designers who are not just skilled in creating functional products, but also in crafting compelling stories that drive meaningful change.

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